Stitch :: Service Blueprint

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My first service blueprint created for Stitch, for my principles and practices of service design class. Unlike traditional blueprints, I thought it was important to make a blueprint/journey map hybrid to note causal relationships in pleasure or pain points, in order to show a holistic view of the service. In addition, after analyzing with other [...]

Customer Journey Maps

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Customer journey maps done for Principles and Practices of Service Design. The Limited journey features me as the customer, with Lauren Peters documenting via camera. While the custom tailor shop, Stitch, features a bride who was kind enough to let me follow her and interview her during her experience. The idea is to compare the [...]

Winn-Dixie Affluent Circular Redesign

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Circular design to be used by their in-house department as a template for their online promotions in affluent locations.

AIGA Poster

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Hand illustrated poster made for the AIGA Jax student review.

Pinch Magazine

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A two color magazine concept and design for a personal project.